Amazon, Google, Microsoft, Cisco, Intel Corporation, Netflix and Mozilla are the founding members of the collaboration, which is said to be the biggest till date for revamping an open source video format to be used by all. If there had been any group of technology leaders to turn this format in reality than a mere fantasy, it is this one.

The Alliance for an Open Source Video Codec of Media has been launched this week with high hopes to revamp the Video Codec system, in order to provide an open codec format to all video streaming services across the world. This single format will be adopted by all the existing services, and due to the members who have integrated themselves for this alliance so far, it shows that the merger is going to be adopted by the biggest of all the big.

For many people Video Codec might not be a fascinating topic at all, but without them, you wouldn’t have been able to watch VMA videos in your browser or enjoy binging over Netflix.

However, development of new format is slowed by licensing and patent issues. Therefore, the above mentioned tech companies are coming up together to develop a royalty-free, and an open source video format. It will also integrate various other necessary specifications for adaptive streaming, media format and content encryption.

"The Web was built on innovation without asking permission, and patent licensing regimes are incompatible with some of the Web's most successful business models," as per Mozilla that has integrated with the companies to form the Open Media Alliance.

The industry heavyweights will source their expertise and knowledge together to meet the high-end quality demand for high definition video, imagery, audio system and online streaming across the globe.

According to the integration, it should be flexible enough for user-generated content and commercial use. It must also deliver a new breed of video format that is measurable ultra high- definition, enhanced for Web access, and capable of real- time and consistent delivery.

"Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem," Gabe Frost, Executive Director for Alliance said in a statement.

This Open Media Alliance will bring in the World’s leading experts together for the entire video stack to commute freely for all versions with inter-operable methods for the Gen- Next video deliveries.

The ultimate requirements for Gen- Next video format system includes:

  • Open and inter-operable
  • Optimized for hardware and designed with a less computational footprint.
  • It should be flexible for both non-commercial and commercial use.
  • It must be scalable to any bandwidth in accordance to modern bandwidth.
  • Well optimized for web.
  • Consistent, real-time and high quality video delivery.

The merger has been just launched, and brand new. It is an integral chunk of the Joint Development Foundation, which is an independent and a non- profit organization that helps initiatives and groups like these with legal and corporate infrastructure.