With BlackBerry rolling out its latest cloud-based Internet of Things platform, the Canadian handset maker is maneuvering to power its far reaching technology portfolio. The latest IoT platform is a mix of Blackberry’s QNX software system for connected devices and its widely acclaimed protected network infrastructure.
Blackberry is looking to provide its customers the chance to structure IoT applications in a protected, competent and versatile way. In this way, it has developed its supreme security and reliability to developing IoT applications. Remarkably, the new platform will be principally focusing on shipping and automotive industries, followed by energy and healthcare markets.
Alongside the disclosure of its IoT platform, Blackberry likewise disclosed that it will release another version of its Blackberry Messenger (BBM) application, named BBM for Android Wear. With this application, BBM will now be available on Android-powered wearable gadgets, empowering users to receive, read and reply to messages on their smartwatch.
BlackBerry Plans Out IoT Strategy
The BBM for Google’s Android Wear platform is planned to be available in early 2015. It would involve clients to have BBM installed on their Android smartphone before it starts dealing with their wearable gadget. Blackberry predicts that in its next IoT platform, the expansion of BBM to support wearable technology will promote its portfolio while allowing users to easily use its cross-stage innovations.
In addition, the annual smartwatch shipments are expected exceed 28 million units by 2015, and reach in overabundance of 60 million by 2017, as indicated by research group Canalys.
Blackberry expects solid cash position and plans to produce break-even money stream toward the end of 2015. Of late, Blackberry has been researching a few other business choices which ought to help the Canadian company counterbalance heightening losses in its cell phone business. Blackberry, in collaboration with healthcare data supplier NantHealth, has launched the world’s first secure growth genome program on Blackberry’s Passport smartphones for doctors and clinicians.
BlackBerry’s strategy by going with the automotive and industrial sector goes in alignment with its strong credibility with its enterprise clients. Moreover, businesses are entering into the IoT domain, giving the benefits of better control, efficiency, data logging and analytics solutions. Blackberry’s reputation for its solid security could provide a competitive advantage that had in recent times been a concern especially in the IoT market, since connectivity could provide hackers the chance to hack into devices that are isolated from the internet.
