The evolution of smartphone image sensor technology is a subject of immersive interest to many technophiles around the globe. Yet, the fact is, mobile devices camera performance is way behind digital camera gadgets. At least for now.

This week, Canon Europe unveiled PowerShot SX740 HS, a compact, convenient and affordable point-and-shoot camera. Canon’s new digital camera features 40x optical super zoom (24-960mm) lens and all-new 4K Ultra HD video recording capabilities.

Canon Digital Camera

Canon’s newest PowerShot camera is launched at a retail price of $399.

Canon Pocket-friendly Digital Camera

Canon describes PowerShot SX740 HS as a pocket-friendly camera in terms of size and price. Launched at a retail price of $399, Canon’s newest PowerShot camera measurements are110.1 mm (l) x 63.8 mm (w) x 39.9 mm (d). It also puts a light load on travel luggage with 299g weight including battery and memory card.

Offered in two finishes – Silver and Black, the new Canon compact camera is open for pre-booking now. It is slated to arrive in the market later this month.

Canon Digital Camera Zoom

The 3-inch LCD screen mounted on PowerShot SX740 HS can flip up to 180 degrees.

PowerShot SX740 HS Specifications

Increased Zoom Size

Embedding ZoomPlus technology, PowerShot SX740 HS lets the photographer to digitally increase optical zoom size from 40x to 80x.

“Its formidable combination of Canon’s latest DIGIC 8 processor and CMOS sensor makes it easy to create sharp, colorful and high definition photos and videos from near or far, at any time of day or night,” the company stated in a statement.

The DIGIC 8 powerful image processor provides speedy autofocus and a nonstop burst speed of up to 10frames per second (fps).

Simply point and capture the birds flying in the edge of the horizon from 20.3MP lens delivering extraordinary results with Canon technology.

This unique feature also eliminates the need for carrying multiple lenses to get closer to the sights.

Shoot on Move

Canon has also installed Ultra HD 4K video support on its compact camera portfolio, turning PowerShot SX740 HS into an absolute traveling partner. Coupled with 5-axis stabilization system, Canon’s latest digital camera shoots spectacular memories on the move as well as far from a distance and fills in rich details.

“4K Ultra High Definition frame grabs from 4K movie, meaning treasured moments can be captured in a single approx. 8MP image,” noted in the company’s post.

Canon PowerShot SX740 HS

Canon’s PowerShot camera measurements are 110.1 mm (l) x 63.8 mm (w) x 39.9 mm (d).

Operating Environment

Canon PowerShot SX740 HS has got a tough built. It can function effortlessly in environments exhibiting temperatures between 0 and 40 degrees or humidity ranging from 10 to 90 percent.

Moreover, the in-house pop-up flashlight assists to click beautiful pictures in dark light mode also.

The 3-inch LCD screen mounted on PowerShot SX740 HS can flip up to 180 degrees. And, this means that now the new Canon digital camera is ready to capture a selfie with Self Portrait function.

Canon Digital Camera PowerShot

PowerShot SX740 HS is offered in two finishes – Silver and Black.


You can also connect the camera to other compatible Android or iOS devices using the free Canon Camera Connect app. The photographers can also transfer the photos and videos to the Smartphone over Bluetooth or Wi-Fi and edit them for fine-tuning or store and share the moments with their friends instantly.