Snapchat and Snapchat Channel is a popular name within millennial for sharing videos and snaps. As usual, in order to meet the ever-growing needs of conventional entertainment and technology, the app has come up with a strategy for a course correction in its original layout. It is looking forward to generating its own in-house content. Snapchat will permanently axe-off Snap channel, which will result in the departure of a several number of employees, including Head of Program Planning and Development, Marcus Wiley.

Earlier Technowize reported that, a group of 15 people ran the Snapchat Channel, with an aim to originate and bring about fresh and vibrant content on the Discovery stage for Snap channel, as experimental musical/narrative series. Apparently, things ran out of the track and what had to be scheduled as a re-launch, ended up with a massive Snap channel shutdown. The company made huge flashy news about starting its own creation with Wiley as a programming head merely five months ago.

The photo and video sharing app removed the content-focused original Snapchat Channel a couple of weeks ago from its Discover platform with a promise of re-launch. Wiley and his teammates were asked to focus on creating a strong strategy for the second version Snapchat Channel 2.0. But, it seems things didn’t go well, as the company realized that the platform won’t be able to entail any fortune, so the plan has been withdrawn. Currently, Snapchat CEO, Evan Spiegel, is over a brief pause of relaxation, trying to re-examine the original strategy of contents.

Snapchat CEO, Evan Spiegel

Snapchat CEO, Evan Spiegel

Wiley is a well-known name. He previously served Fox as a Senior Vice President before this whole Snap channel Shutdown massacre, and has worked on developing successful comedies like Bob’s Burgers, The Mindy Project, Brooklyn Nine-Nine, and the New Girl. A Snapchat spokesperson explained, as the Snap channel is being taken off completely, Marcus being a talented individual that he is, might want to explore various other opportunities, Snapchat team would like to wish him good luck for his future ventures.

The app currently has over 100 million active users, who are always fascinated to chew contents. In association with partners like Yahoo, CNN, and BuzzFeed, the company launched a platform ‘Discover’ for streaming its own content. Sadly, the contents delivered by the team never got fame and acclaim that it was originally launched for. So, owners of Snapchat now feel that it will be better to leave the content creation on people rather than hiring a team of their own.

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