Google AI is reported to have launched a blitzkrieg in its bid to catch up with its rivals, as the battle in the tech world gets more intense, with AI playing a far more important role. It has been learned that the Mountain View-headquartered company has been cornered lately, as it’s lacking enough firepower in its AI arsenal. Hence, serious reinforcements are the need of the hour and if sources are to be believed then the tech player is going all guns blazing at the moment, to reclaim its lost glory along with the much-needed prominence.
Let’s delve deeper with the story as a lot is happening at Mountain View, of late, with so much at stake for Google.
Google AI: Going All Out is the Need of the Hour
Google can’t just sit back and relax. The cool, cozy days are over. There’s simply no room for complacency and being complacent would mean facilitating the heat that awaits it.
To be very honest, there has been a serious turnaround in the last few months. The equations have changed drastically since the AI euphoria, which is yet to slow down, was triggered by the arrival of OpenAI’s ChatGPT on the scene, during the fag end of last year.
Now, we are experiencing an AI mad rush, where almost everyone is jumping on the AI bandwagon. We have seen a lot, pretty recently, so far as the rapid advancements in the domain of AI is concerned — OpenAI’s most-powerful large language model GPT-4, Microsoft coming up with its new Bing AI chatbot, which can be availed directly from messaging platform Skype, Salesforce collaborating with OpenAI to create Einstein GPT, to name a few.
Therefore, the tide is slowly turning towards generative AI. Global businesses are spending aggressively on it, to strike gold in no time. Salesforce has allocated a $250 million fund to invest solely in AI projects and Microsoft is reported to invest another $10 billion in OpenAI, which happens to be the parent company of now viral, AI chatbot ChatGPT.
In such a scenario, Google is facing the risk of going out of favor. For your information, Google’s search business is massive and it fetched more than $145 billion (the number seems jaw-dropping, right?) in terms of total revenues, last year. Now, there’s a strong rumor in the market that Samsung might not renew its deal with Google for the default search engine on its mobile devices, which is estimated around $3 billion and likely to replace it with Microsoft’s all-new AI-powered Bing. On the other hand, its $20 billion deal with Apple, might not remain safe if change is in the air.
Therefore, with so much at stake, Google is reported to be working on its AI chatbot Bard under the codename Magi, on a war footing. An AI image generator called GIFI and a language learning system called Tivoli Tutor, are also learned to be on the cards. There could well be a feature called Searchalong that would integrate an AI chatbot into Google’s Chrome browser to entertain questions related to the current web page.
It needs to be seen how Google manages to increase the pace of its ongoing experiments with AI and enter the ring to defend its position. We will keep a close eye on the progress and get back to you with exclusive updates. Meanwhile, stay tuned with us for more top news from the world of tech.