Google IO 2016 Highlights: Nothing Too Exciting, But Big Gains for Marketers

Google CEO Sundar Pichai addressing the keynote at the conference.

So the most awaited Google IO 2016 conference kicked off today amid sunny weather of California at an outdoor amphitheater. The tech aficionados were anticipating with bated breath for witnessing the showcase of major software and hardware by the tech giant this year. Google IO was surely an action-packed event. In fact, Google IO 2016 Day 1 keynote covered much more than what we were expecting. If there has to be a Google conference, which can beat Larry Page’s Google IO 2013 Keynote, then it has to be this year’s.

There are so many Google IO 2016 Day 1 key takeaways, which is not much exciting for normal folks, but highly appealing for marketers. As we had already predicted, Google IO 2016 day 1 important announcements heavily focused around Google VR headset, video and messaging apps compatible with both Apple and Android smartphones, software upgrades, and home assistant devices.

Google IO 2016 Highlights

Google IO 2016 conference offered a chance to developers to get a glimpse of the newborn babies of one of the biggest darlings of Silicon Valley. Especially for marketers, they got to notice the possibilities at the forefront for Android this fall in order to stay abreast. So let’s have a quick glance at the Google IO 2016 Day 1 Key Takeaways.

Also Read: Google IO 2016: Google Virtual Reality is Going to Rule the Stage

Google IO 2016 Day 1 Highlights (Important Takeaways)

Siri Rival- Google Assistant

“Every single conversation is different,” Google CEO Sundar Pichai said during the keynote address. “Every single context is different, and we’re working hard to do this for billions of different conversations and billions of different users around the world.”

Thanks to the increasing popularity of Cortana, Siri, Alexa, and M over the last two years that individuals have started using virtual assistants. And that’s just not the end as the popularity and the number of usage for these digital assistants is growing day by day. When all leading tech rivals are fighting tooth and nail for it, why on earth will Google stay behind? This is why Sundar Pichai has unveiled Google’s personal virtual assistant. It is going to offer the groundwork for various methods in which voice recognition may influence email marketing and search down the road. Everyone is aware how Google search literally transformed the world. Now, it’s time for Google Assistant to trace the same path. The Assistant will be available for both Android and iOS later this summer.

Also Read: Ahead of Google IO 2016, Vision of Android Pay in UK Finally Comes Alive

Echo Rival- Google Home

“It’s like having a voice-activated remote control to the real world whenever you need it,” Google CEO said while introducing Echo’s competitor.

It’s a voice-activated device, which in addition to functioning like mobile’s assistant will also be used for entertainment sources and playing music. It’s specifically designed to manage home systems such as Nest. The Echo’s rival would make it possible to perform things beyond the home, for instance, send flowers, order dinner, or book a car. The search engine giant is the second company to enter this space after Amazon’s Echo. The device will work like a control center, said Pichai. We already knew about its debut on Google IO 2016 conference so it isn’t surprising, but this doesn’t mean it’s any less impressive.

Oculus, PlayStation VR, Vive Rival- Daydream

The original trendsetter of VR headset was Google. At present, over 5M Google Cardboard VR headsets have been distributed and sold. The company has partnered with several publishers and brands. It has also racked up 50M apps for Google cardboard installed in the Play Store. But now it’s the time when the search engine behemoth starts getting more concerned about VR hardware. This is why the company announced Daydream, the latest brand for virtual reality. This headset along with a fresh platform will also be akin to devices like Oculus Rift, HTC Vive, and Samsung Gear VR. However, unlike these powerful biggies, Google wants the device to stay confined within the boundaries of mobile rather than some gaming desktop computer. Google Daydream has been scheduled to debut this fall and it’s working with partners on the content side that includes Hulu, Netflix, IMAX and The New York Times.

Stay Tuned for More Updates on Google IO……

Read Technowize for more articles on Latest Gadgets, Technology, and IT Updates.