LG Electronics is waiting to take credit of raising TV technology standard when they introduce the company’s 2018 OLED TVs embedded with Google Assistant. The launching, which is set to take place in few days at CES 2018, will promote the company’s vision in becoming a Human-Centered AI Company they had proposed when the electronic giants launched ThinQ technology for AI initiatives in December 2017. The awaiting feature in LG’s 2018 TVs powered by Artificial Intelligence technology (ThinQ) permits the execution of multiple voice requests through LG’s open smart platform and also third-party AI services.

Information from LG’s newsroom proposed that the Google Assistant in the awaiting OLED TVs will allow the company’s customers to enjoy all the convenient features available in the latest voice assistant technology, as delivered by the AI functionality. This includes speaking directly into the TV remote for varied functions such as “show me all the movies this actor has starred in” or “show me yoga videos.”

The ThinkQ AI-powered TVs will also function as smart home hubs in some parts of the world and provide access to anything Google Assistant can do. This feature allows the TVs to activate third-party services while serving as a remote control to other smart home products that can connect to the TV via Bluetooth or Wi-Fi. The products include air conditioners, smart lights, robotic vacuum cleaners, smart speakers and many other devices that support the product’s wireless connection. For now, the company has not provided the list of countries where this extra function would be available.

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A webOS operating system embedded in the TV units will support most of the functions. LG claims that the new OLED TVs will allow viewers to easily and quickly connect to external soundbars and gaming consoles using a dramatically streamlined setup process. And using a verbal request, users can search for images, videos or other information featuring a precise content. The LG’s 2018 OLED TVs will accept multiple verbal requests through its remote control without waiting to perform one before accepting another. According to LG source, the enhanced interactive experience in the OLED TVs as offered by LG’s ThinQ uses Natural Language Processing (NLP) to provide connectivity and intelligent voice-activated control based on DeepThinQ, LG’s deep learning technology.

LG’s 2018 OLED TVs will also support Electronic Program Guide (EPG), a service that delivers real-time information or chances to channel offering requested content through verbal commands such as “search for the soundtrack of this movie” or “turn off the TV when this program is over” without tracking time or repeating the program’s name.

Aside from the proposed flexibility in the use of LG’s 2018 OLED TVs, the models are designed using the company’s recent α (Alpha) 9 processor which provide viewers with cinematic experience in picture quality through its four-step image processing for noise reduction and enhanced colors. The Alpha 9 processor has advanced mapping capabilities which make colors to look very close to the original content by filtering distracting artifacts while also supporting 120 frames per second.