The tech world is abuzz with tech giant Apple’s upcoming September event, which has traditionally been the stage for the unveiling of Apple’s latest innovations. However, many rumors suggest that the highly-anticipated M3 MacBook Air and MacBook Pro might not make their debut in the September event. Bloomberg‘s Mark Gurman sheds light on the intriguing structure of these events and points to possible shifts in Apple’s product release strategy. 

Technowize has found the potential for an October launch for Apple’s M3 MacBook Air and MacBook Pro. What does it mean for Apple enthusiasts eagerly awaiting these new devices?

MacBook Air M3 Delays From the September Spectacle

Every year, Apple’s September event is the highlight of the global tech calendar because the saga revolves around the introduction of the newest iPhone. 

Analysts predict that this year’s event will follow a similar structure to Apple’s M2 Macbook Air and iPhone 14 launch – with pre-recorded videos presented both online and at Apple headquarters in Cupertino. However, it seems that the M3 Macbook Air and MacBook Pro will not find their calling in the September limelight.

MacBook Air

The M2 MacBook Air. (Image Courtesy – Apple)

Gurman suggests that the tech giant may opt for a different approach this time, announcing Apple’s MacBook Pro and M3 MacBook Air through a press release in October, rather than a formal event. This shift from the norm is unprecedented and adds an air of mysterious anticipation to the October launch.

Press Release Debut Of M3 MacBook Air

While a press release debut for the M3 MacBook Air and MacBook Pro may seem unusual, it is not entirely defunct in Apple’s history. In the past, products such as the M2 MacBook Pro and M2 Mac Mini were announced without a dedicated event. This streamlined approach of press releases aligns well with Apple’s strategy of delivering incremental updates without the need for grand spectacles.

Even the WWDC 2022 was privy to the launch of Apple’s Macbook Pro 13-inch alongside an updated M2 MacBook Air. The specifications of the M2 MacBook Pro and M2 MacBook Air almost coincide, with the exception of a 24GB unified memory in the latter.  

Apple also has a notorious track record of hosting events in October, albeit with a narrower focus on specific product categories compared to the September extravaganza. Over the past decade, Apple has held October events in 2013, 2014, 2016, 2018, 2020, and 2021. This implies the launch of the M3 MacBook Air and MacBook Pro as a standalone October press release.

Apple’s Transition to the M3 Generation: MacBook Pro

The transition from M2 to M3 generation in Apple devices is expected to commence in the fall. Even though the exact timeline remains uncertain, Apple enthusiasts can expect the M3 Pro, M3 Max, and M3 Ultra models to arrive further down the year. 

If the past is a yardstick, the 13-inch MacBook Pro, the M2 MacBook Air, and the Mac Mini are likely to be the first models to receive the M3 chip upgrade.

Apple has traditionally prioritized these models for early adoption of new chip generations. Considering that the M2 Mac Mini was released in January 2023, it is reasonable to assume that its successor may follow a similar release cadence.

The Awaited iMac Upgrade

The 24-inch iMac is powered by the M1 chip and is due for an upgrade. Having skipped the M2 generation, Apple fans have been eagerly anticipating an iMac refresh. Although it seems unlikely with the introduction of an M3 MacBook Air, there is still a glimmer of hope for an improved 24-inch iMac.

Alongside the MacBook Pro and M3 MacBook Air’s expected October launch, the Apple ecosystem can also expect the release of macOS Sonoma – the next major update to the Mac OS. This update is likely to coincide with the arrival of the new MacBook Air and MacBook Pro, introducing users to a host of exciting features and improvements.

Looking further ahead, reports suggest that new 14-inch and 16-inch Apple MacBook Pro models with M3 chips are expected to arrive in early 2024. These models are likely to feature the M3 Pro and M3 Max chips, offering even more power and performance compared to their predecessors.

The M3 chip is anticipated to be built on TSMC’s 3nm process, promising significant improvements in performance and power efficiency over the 5nm-based M2 chip. TSMC initiated mass production of 3nm chips in late December, setting the stage for a new era of computing power in Apple’s Mac lineup.

While the exact details of the October event remain shrouded in mystery, one thing is clear: the M3 MacBook Air and MacBook Pro are poised to take center stage and captivate the Apple community with their cutting-edge technology and innovative design.