Scopely 2

Scopely was established in 2011, the mobile gaming company who brought the epic form of a zombie apocalypse in the world of gaming. There used to be a time when the market of mobile gaming used to be an undiscovered territory. It was a wide-open market for playing field where well-established high rollers and belligerent startups seemed equal in likely to swim or sink as people around were busy trying to discover how business models and gameplay would function over the new devices. Established names in the market of mobile gaming like Playdom, Playfish, Zynga, and many more, were far too occupied sorting out games at a better platform for masses. Their increasing popularity helped them in gaining huge employee count, and, as a result, latest games came out through in-house creation. During such time, instead of being a lemming, Scopely CEO Walter Driver looked beyond the horizon and churned out his own opportunity. He partnered with freelance producers with a specific target to curate a great content lineup in order to inherit a specific type of entertainment model. A model, which could be easily favored by power-packed entertainment houses like Netflix and HBO, and this, is exactly how The Walking Dead was born.


Scopely wants gaming aficionados to stay glued to their services on every platform, be it gaming, media, and entertainment, or writing platforms like Wattpad.  The makers of The Walking Dead hope to fill TV and film jargon with the creativity of mobile gaming. They aim to release the development and studios talent from the burden of planning ways to translate their games into various languages. It also focuses on the necessities for business partners to promote their services to audiences with various TV providers. Here the makers work on independent central platforms and keep their entire focus to curate the best content for gaming, which should be mature according to the ecosystem of application.

So, if you feel that you can’t get enough of The Walking Dead on TV, video games, or in comics, Scopely is now set to woo the readers. It has partnered with famous writing platform Wattpad to unveil an original, and exclusive story based on the world of The Walking Dead for over 40M fans worldwide. This initiative is just to involve them in the dramatic battlegrounds of saga’s epilogue. The four-part story has been written by Jay Bonansinga, who also happens to be the co-author of the graphic novel. The first two introductory chapters are available on Wattpad, which is a free application to let people read and share stories about things that fascinate them. Wattpad is a platform that also includes stories from few well-known writers like Paolo Coelho. The story will be surrounded by a central theme of life- death choices, and paths not taken, and will be released as one chapter at a time.

When the epilogue will be released, readers will have a chance to share their stories to be included in the actual game’s storyline. According to the makers, this is an exciting and a unique opportunity to bring characters that are fan-favorite to life beyond the book.

The gaming company in collaboration with Robert Kirkman’s Skybound Entertainment released The Walking Dead, in September 2015, which happens to be the first ever free-to-play game, based on famous graphic novels. Merely in a week of its release, the game was installed for more than 4M times, marking it as a sixth consecutive number 1 game released by Scopely.

Scopely CEO Walter Driver thinks that the platform for mobile gaming has been through a massive evolutionary face. Consequently, the mobile gaming platform has been matured. Employing more people for a similar, repetitive task isn’t the way how the entertainment industry works. Instead, it will deteriorate the level of talent and culture. He feels hiring world-class people in a bulk of thousands within a few months is impossible and doesn’t work.

He further states that currently, the entertainment industry seeks out for new and fresh experiences from an assortment of voices and creators. Establishing a widget factory, which is speedy enough to produce contents of entertainment in mass isn’t easy like it seems. Every time the content has to delight and surprise people with fresh ideas, and it is tough to apply if the process of production is uniform.

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