Almost all the successful technological companies are striving hard to become a part of automated and connected car revolution which is in full swing currently. The Redmond giant Microsoft does not aspire to become a part of the automated car race. It aims to be the backbone of this revolution by providing substantial technology for it. Microsoft has clearly stated that it holds no interest in manufacturing cars. Instead, it wants to focus on the services which will enhance the connected cars experience in the future. The company announced at the CES 2017 that its technology ‘Microsoft Azure’ will provide these cars cloud-based software.
This platform will provide the car manufacturers cloud software to power their connected car services. Dubbed the new Microsoft Connected Vehicle Platform, it will go live in the form of a public preview later on this year. Peggy Johnson, Microsoft’s executive vice-president for business development, clarified in the official announcement that this is not a finished product or an in-car operating system.
Microsoft Azure will Provide Cloud-based Software
It is a platform which uses cloud as the foundation. It will aim to address the five core scenarios which are the key priorities according to the car manufacturers. These priorities include advanced navigation, improved in-car productivity, predictive maintenance, building autonomous driving capabilities, and customer insights.
How will Microsoft Azure collaborate with connected cars
On the positive side of the Microsoft Azure, any car manufacturer can integrate this technology in its connected cars. Microsoft further announced its partnership with the Renault-Nissan Alliance. This partnership will enable the company to bring connected-car services to the next generation connected vehicles of Renault-Nissan. Apart from this, Microsoft is currently working with BMW to develop the car giant’s connected platform except for Azure. At the CES 2017, Nissan and BMW showcased in-car integrations with Microsoft’s digital assistant, Cortana. Apparently, this signifies that the connected cars in future might use Cortana for its voice-enabled services. But presently, all these concepts are in the experimental stage.
Microsoft Azure will help in powering artificial intelligence bots that will provide additional features to automated driving. Furthermore, it will help in detecting driver engagement, personalizing the driving experience, and providing additional safety warnings. Moreover, the cloud-based software can customize the performance, ride, and entertainment options in relation to the person driving the car. Johnson further stated that the company wants to help automakers in creating connected car solutions which will fit seamlessly with the company’s design. Also, it will enable to generate new sustainable revenue streams, address the customers’ needs, and make their products stand out in the competitive market.