The Realme Coca-Cola phone is the new talk of the town. In a massive development, The Chinese mobile giant Realme has inked a significant collaboration with global beverage king Coca-Cola to produce a one-of-its-kind, special Coca-Cola-themed smartphone.
For obvious reasons, the Realme Coca-Cola phone has almost broken the internet. There’s a mad rush all over. Both tech-savvy people and Coca-Cola fans all over the world have gone crazy. From popular social media platforms to leading tech community portals and even Coca-Cola fan community channels, the all-new super cool device is garnering heaps of posts. And it goes without saying that they are all brimming with excitement and joy.
This brand-new Realme Coca-Cola phone is basically a Realme 10 Pro, which has been packed in a tailor-made Coca-Cola theme. Hence, the Realme 10 Pro, which remains a hit in the global smartphone market, manages to retain its over-the-top features only to get coupled with an array of new Coca-Cola-themed ones. And the end product appears to be jaw-dropping, which can drive any Coca-Cola fan berserk.
One must understand that Coca-Cola enjoys a huge fan base all over the world. Do you know how many people drink this popular beverage every day? The numbers speak volumes about the brand and can make anyone shell-shocked. Coca-Cola claims that more than 1.9 billion servings of its drinks are enjoyed in more than 200 countries each day. Wait … A whopping 1.9 billion?!! Yes. Now it makes sense why Realme decided to spring such a surprise by rolling out a Realme 10 Pro Coca-Cola Edition.
Let’s delve deeper into the story to find out the important details. Here we go!
It’s a decent mid-range phone that is pocket-friendly and dipped in a can of chilled Coke. The phone smells Coke, tastes Coke & even feels Coke, let alone the Coke look. [Image Credit: Realme]
Realme Coca-Cola Phone: In Lieu of 525 Coke Cans 😉
Yes, it’s true that the news of the Realme Coca-Cola phone has raised many eyebrows around the world, but the device’s look and feel have grabbed millions of eyeballs already. Realme says the FOMO (For the uninitiated, it’s a new social media slang which means ‘fear of missing out.’) is real as the exhilaration has already driven more than 300K clicks in the Online Booking Event of Realme 10 Pro Coca-Cola Edition.
You would be amazed to know that it costs only 525 Coke cans to lay your hands on this super cool Coca-Cola-themed smartphone. It’s a decent mid-range phone that is pocket-friendly and dipped in a can of chilled Coke. The phone smells Coke, tastes Coke & even feels Coke, let alone the Coke look.
For the uninitiated, this is not the first time Realme laid out such a crazy-themed smartphone. Here are a few blasts from the past – Naruto, Dragon Ball Z, Thor, and Spiderman. Therefore, we understand that for Realme, it’s nothing new to make such collaborations. We realize all of these above-mentioned brands happen to be extremely popular franchises with a huge dedicated fan base across the world.
But this time, it’s a soft drink. Though it’s probably the most popular soft drink brand in the world (valued at $70bn and the brand which comes a distant second with a $13.8bn valuation is none other than Diet Coke), it’s only a beverage brand and not a franchise which usually results in a host of merchandise people want to keep as their prized possessions.
We will come back to this discussion later if this is a wise decision to churn out a special Realme 10 Pro 5G Coca-Cola Edition or not. Now let’s look at the pros and cons of this otherwise super cool smartphone.
Hits
- Farm-fresh Coca-Cola-themed design.
- The notification sound is themed after the sound of opening a Coke bottle.
- There is a sound of someone sipping Coke when you click a photo.
- Coca-Cola themed UI.
- It stands out amidst the crowd.
- Cool, stylish & a treasure trove for a Coca-Cola fan.
- It doesn’t charge too much.
- It strikes a chord with the young crowd.
Misses
- Makes the target audience niche.
- After a while, it might become monotonous.
- Even a dedicated Coca-Cola fan might not go to the extent of buying this, for smartphones are not bought way too often, unlike a t-shirt or coffee mug (so far as fan-oriented merchandise sales are concerned).
Realme 10 Pro 5G Coca-Cola Edition Specifications
Here are the detailed salient features of the new Realme Coca-Cola phone. Let’s look at them closely to understand what exactly the phone brings to the table. The Coke theme doesn’t take care of the important boxes, the features have to rise to the occasion. And for that, there has to be enough firepower in the arsenal. Let’s check whether the Realme 10 Pro 5G Coca-Cola Edition specifications manage to emerge as over-the-top.
NETWORK
Technology: GSM / CDMA / HSPA / CDMA2000 / LTE / 5G
LAUNCH
Status: Available.
BODY
Dimensions: 163.7 x 74.2 x 8.1 mm or 8.3 mm
Weight: 190 g / 192 g (6.70 oz)
SIM: Dual SIM (Nano-SIM, dual stand-by)
DISPLAY
Type: IPS LCD, 120Hz, 600 nits (typ), 680 nits (peak)
Size: 6.72 inches, 109.0 cm2 (~89.8% screen-to-body ratio)
Resolution: 1080 x 2400 pixels, 20:9 ratio (~392 ppi density)
PLATFORM
OS: Android 13, Realme UI 4.0
Chipset: Qualcomm SM6375 Snapdragon 695 5G (6 nm)
CPU: Octa-core (2×2.2 GHz Kryo 660 Gold & 6×1.8 GHz Kryo 660 Silver)
GPU: Adreno 619
MEMORY
Card Slot: microSDXC (uses shared SIM slot)
Internal: 128GB 6GB RAM, 128GB 8GB RAM, 256GB 8GB RAM, 256GB 12GB RAM
Storage Type: UFS 2.2
MAIN CAMERA
Dual: 108 MP, f/1.8, 24mm (wide), 1/1.67″, 0.64µm, PDAF & 2 MP, f/2.4, (depth)
Features: LED flash, HDR, panorama
Video: 1080p@30fps
SELFIE CAMERA
Single: 16 MP, f/2.5, 25mm (wide)
Features: Panorama
Video: 1080p@30fps
SOUND
Loudspeaker: Yes, with stereo speakers
3.5mm Jack: Yes
24-bit/192kHz audio
COMMS
WLAN: Wi-Fi 802.11 a/b/g/n/ac, dual-band
Bluetooth: 5.1, A2DP, LE
Positioning: GPS, GALILEO, GLONASS, BDS
NFC: Yes (market/region dependent)
Radio: No
USB: USB Type-C 2.0
FEATURES
Sensors: Fingerprint (side-mounted), accelerometer, gyro, proximity, compass
BATTERY
Type: Li-Po 5000 mAh, non-removable
Charging: 33W wired, 50% in 29 min (advertised)
MISC
Colors: Dark Matter, Hyperspace Gold, Nebula Blue, Coca-Cola edition
Models: RMX3663, RMX3660, RMX3661
Price: $242
TESTS
Performance: AnTuTu Score: 401860 (v9), GeekBench Score: 2021 (v5.1), GFXBench Score: 16fps (ES 3.1 onscreen)
Display Contrast Ratio: 1255:1
Camera Options: Photo / Video
Loudspeaker: -24.4 LUFS (Very good)
Battery Life: Endurance Rating 127h
In case you are a Coca-Cola fan, you just can’t look anywhere beyond. Go, grab it! Because it’s ‘an offer you can’t refuse!’ [Image Credit: Realme]
In a nutshell, the Realme 10 Pro Coca-Cola Edition looks nice. One can unlock a wide range of premium features with a one-of-its-kind theme, all at a very reasonable price. We must say that the Realme 10 Pro 5G Coca-Cola Edition specifications more than justify its pocket-friendly price tag.
In case you are a Coca-Cola fan, you just can’t look anywhere beyond. Go, grab it! Because it’s ‘an offer you can’t refuse!’ But if you are not, or despite being a Coca-Cola buff, you are not willing to go to the extent of buying a smartphone themed after it, don’t worry. For, we have got you covered.
There are some really cool options from Realme itself. Both Realme 9 and Realme 10 are nice options. And if you get confused (chances are fair) about which suits you best, just check out our special feature titled, ‘Realme 9 Vs Realme 10: Which One Shall You Settle for?’ to clear the air of confusion.
How Good is the Move to Launch Such a Smartphone? Does it Really Stand a Chance?
See, Coca-Cola is one of the biggest brands in the world and the largest player in the global soft-drink market. There have been strong brands that existed before Coke arrived on the scene and a lot of others that came after Coke entered the race. But with the passage of time, Coca-Cola became the Goliath (and there are no Davids around).
If we have a close look, we realize that the brand has made serious inroads into many aspects of our lives. Now, you have Coke Studio, which produces some of the most beautiful and important works in the realm of music. The brand also possesses strong sporting connections – from the Olympics (it remains the longest-standing partner of the Olympic Games, having started the collaboration way back in 1928, at the Amsterdam Olympics), Paralympics, and special Olympics to global events of cricket and football. On the other hand, it has made a series of collaborations with popular video games and movies since the late 1980s.
To sum up, it’s now much more than a soft drink. Its tagline says, ‘Open Happiness’ and for millions of people (if not billions), Coke is pure emotion. Innumerable people around the world identify themselves with the brand.
Therefore, when Realme sells Realme 10 Pro Coca-Cola Edition, it also sells the emotion instilled in the device, the ecstasy around Coke itself.
In 2023, the global smartphone market looks quite cluttered. To be very honest, Realme doesn’t really stand a ‘Real’ chance in the flagship segment of Android phones, forget overall. It is what it is. But the race is still wide open in the budget category. It seems that Realme wants to tap into the massive fan following (not to be mistaken with the consumer base) that Coke has managed to build over the span of more than 100 years.
Taking all aspects into consideration, the Realme 10 Pro Coca-Cola Edition gives the Chinese tech player a much-needed edge in terms of brand positioning. For there’s no other player in the market which offers such a device or any of its distant variants.
There is another extremely significant angle to it. The Shenzhen-headquartered company knows inside out that what it needs is an initial trigger. Once there’s a serious outflow, the FOMO can take care of the rest – creating an artificial need for the device in the market and Realme being the only producer, it can go on to strike gold actually!
However, it’s always easier said than done. It has a task cut out and though the initial response finds itself well, the job remains a hard nut to crack. For, there has to be a surge that needs to continue for at least a few weeks, after which FOMO can take over to steer it forward.
Meanwhile, one thing is clear. The Realme 10 Pro Coca-Cola Edition will either turn out to be a grand success or it will fall flat on its face. There’s nothing in between, absolutely no room for a middle ground. Either you have it, or you don’t.
We have to wait for some time to assess how this specially-themed device fares in the market. For the ones who are curious enough, be rest assured. We at Technowize will be keeping vigilance on how its story unfolds and will keep you posted with exclusive updates. Meanwhile, you can check the Asus Zenfone 9, one of the hottest smartphones in the mid-range category, which has been running riot throughout the globe for a while.
Stay tuned! We will get back to you soon with more tech reviews along with other top stories from the world of tech.
