Tags archives: consumers-and-wearables-report

According to the Consumers and Wearables report from NPD Group, is a leading global market research company,  connected intelligence consumers, one in ten U.S. adults now own a fitness tracker. In comparison, smartwatches has just two percent market penetration and are yet to be accepted by the general public. Popular fitness trackers from companies like Nike, Fitbit and Jawbone are now attracting a different segment of the population. Wearers of fitness-focused wearables happen to be older and well-to-do compared to those who wear...