Tags archives: customizing-sneakers

In order to stand out in the competitive retail market, companies are promoting customized goods to attract more people. This gives a personal touch to the product and leaves the customer satisfied. As he designs it himself, the customer feels special due to it and hence readily agrees to pay a higher price on the product than the usual one. The exclusivity of a customized product adds to its charm. The American manufacturer Nike decided to use this strategy to boost its sales. But it went one step further than other companies in cust...