In true terms, the demand for video content on the internet is at peak right now, complementing the ongoing battle for best video platform. The online world is jam-packed with apps to unleash your video creation skills that are either compatible with mobile devices or laptops or Macs. Working on this loophole, Adobe has designed the first all-in-one, cross-device video editing app, Project Rush.
Adobe’s Project Rush is developed to address the current need of online content creators – to make the videos look best regardless of the platforms they are shared. The diverse video sharing sites necessitate varied resolution set-up along with a series of tools that are either difficult to learn or execute.
Given our wide presence on the social media sites or blogs, it is difficult to change the resolution of videos for each platform. Adding to this, even if the apps for editing videos are available on both mobile and PCs, they do not let the creators sync the settings.
What is Project Rush All About?
So, here comes the first USP of the first Adobe all-in-one app, Project Rush is a cross-device functional product. It is available both on mobile and desktop and all your creations automatically sync on the cloud. So, if you start editing a video on the laptop and want to give it a finishing touch on the mobile before uploading on the internet, all your settings are pre-loaded on the app. This creative flexibility on Project Rush to edit videos from anywhere definitely stipulates cherry points.
No Need for Another Capture Apps
With Project Rush installed on the systems, the creators do not need to bundle up any other apps for making and sharing the video content. They can capture and edit the videos right into the Adobe all-in-one app with the same level of controls as the advanced app available in the app stores. Besides this, they can also add filters, modify audio, insert title from customizable Motion Graphics templates, available right on their fingertips.
Then without leaving the Project Rush app, attach a thumbnail to the video and schedule the post, and publish it to multiple social platforms with a single click.
Adobe Creative Cloud Support
Adobe’s new app for making videos harnesses the power of Adobe Creative Cloud apps such as Premiere Pro and After Effects to deliver “a streamlined and intuitive user experience”, writes Janet Mozaffari on Adobe Blog. Premiere Pro function helps professional creators to enhance video quality through using features like color correction.
Adobe design team has also worked on the sound segment of video making. Erin Norton, author at Adobe Blog explains, “Project Rush leverages Audition to auto-detect the audio in the videos and offers easy tools to enhance sound quality and reduce background noise.”
Presently available for beta testing, Project Rush is also considering the unique requirements of each social media platform. As all of them are important, the team is focused to ease out the creator’s efforts while optimizing different versions of a single video to be published on the internet.